We Promote Running


for Good Health

Running Convention 2016 – Thane

YouTooCanRun has taken up a lot of initiatives to promote running for good health. One of them is Marathon/Running Workshops. Workshops are conducted to promote running and spread scientific knowledge of running. To support this initiative, On 7th August 2016, Joints N Motion and...
Posted On 09 Aug 2016

Jet Airways and YouTooCanRun partner to promote running events across India

Mumbai, Jul 22, 2016 Jet Airways, India’s premier international airline along with YouTooCanRun Sports Management Pvt Ltd, the nation’s premier ‘mass participation endurance events’ service provider, today announced their partnership to promote fitness through...
Posted On 22 Jul 2016

How To Benefit From Being Associated With A Brand? – 2

Based on the feedback, something more about the newly minted Brand Ambassadors / Influencers that are going around. 1. Runners confuse between two types of giving away of free goodies by brands. Let us call them Marketing spends and CSR spends. In Marketing spend, the quid pro...
Posted On 24 May 2016

How To Benefit From Being Associated With A Brand?

I am often asked by many runners on how to benefit from being associated with a brand and enjoy the free goodies. So here is my take: A lot of the posts these days on social media is brand inspired. This takes the form of mentioning brand names, wearing brand t-shirts, using...
Posted On 23 May 2016

Of Pacing Teams

We are often asked how we put together pacing teams for the several events where we do them. So here is a rather detailed note on the efforts that goes into each such team.   – We handpick experienced runners for the pacing effort…we do not post on social media and...
Posted On 19 May 2016

My Meeting with Fauja Singh

I got out of Seven Kings train station on the London network, and as I came up and asked for directions to Gurudwara Singh Saheb, I was pointed in the wrong way. My purpose of going to the Gurudwara was to meet with the legendary Mr. Fauja Singh, who very kindly consented to...
Posted On 23 Apr 2016

London Marathon – The High level of Course Accuracy

The London Marathon has exceptionally high standards of course measurements. I was lucky to witness it
Posted On 23 Apr 2016

Run with Michelle – Mumbai

Michelle Kakade, the Queen of Endurance is about to finish her journey of The Great India Quadrilateral Run covering a distance of 6,000 km and is reaching Mumbai on 1st May! She had embarked on this mission of breaking the Guinness World Record and raising awareness for the...
Posted On 22 Apr 2016

Running Events And Quality

In a recent conversation, it was heard that IDBI Life should not be in the running events if they cannot do good events. This was in respect to some of the quality deviations that happened at Kolkata. In an earlier era, I had heard such conversations about Standard Chartered Bank...
Posted On 26 Mar 2016

Ladakh Marathon 2016

Click on the image to Register!! Ladakh Marathon is a unique opportunity for runners from around India and the world to run with local Ladakhis through an ancient Buddhist kingdom grappling with the rapid changes of today. The historic capital of Leh, the stunning vistas as you...
Posted On 21 Mar 2016