Races

RACES is India’s first fully integrated registration platform for running events. Besides being a registration platform for running events, we also provide technology solutions, back office service and go-to-market offerings to grow your running event.

Specialized registration technology tailored for endurance events.
Flexible pricing options to match your event needs.
Integrated back-office support for seamless event management.
Market Leader with over 1800 events supported.
Passionate Team with a deep understanding of the running community.
Customizable Technology solutions for your event.
Innovative Tools to manage the entire event lifecycle from start to finish.

How RACES Helps You Grow

How RACES helps you grow your event?

We're a renowned brand in running events, carefully selecting partnerships
Our targeted database of 1 million runners ensures precise engagement
Our non-spam approach yields better responses to our event promotions
UTM technology optimizes marketing spend, monitoring campaigns effectively
Athlete ID card holders trust us for well-organized and quality events

Features

Custom Form Design to meet specific event needs
Ensure data accuracy with built-in form validation tools
Comprehensive support for handling queries and issues
Efficient data cleaning and organization for accurate registrations
Value-Added Emails for event launch, expo, race day, and post-race surveys

Flexi - Pricing Options Lowest rates in the market
	Convenience Fees	Platform Fee	Payment Gateway
Registration amount under Rs. 1000	2%	Rs. 5.00	1.85%
Registration amount between Rs.1000 - Rs.1400	Rs. 30.00	Rs. 5.00	1.85%
Registration amount between Rs.1400 - ∞	Rs. 35.00	Rs. 5.00	1.85%
*** Complimentary Core Services: 5 essential & informative emails Add on services - Pay as you go!

Case Study

Case Study 1

Issue : A mid-sized running event struggled with low registration numbers due to ineffective promotions and lack of targeted outreach. Their existing registration process was cumbersome, leading to incomplete sign-ups and participant drop-offs.

Solution : By leveraging RACES' specialized registration technology, the event organizers gained access to a custom form design with built-in validation tools, ensuring a smooth user experience. RACES’ targeted database of 1 million runners helped reach the right audience, while UTM tracking optimized marketing spends.
Can Study 2

Issue : A large-scale running event faced issues with incorrect participant details, leading to confusion during bib distribution and race-day coordination. Many registrations contained errors, causing delays.

Solution : RACES’ custom form design with built-in validation tools ensured accurate data collection from the start. Additionally, efficient data cleaning and organization eliminated duplicate or incorrect entries. On expo day, the process was smoother, reducing bib distribution errors, ensuring an organized, hassle-free experience for participants and event staff.