Treasured Moments

Treasured Moments is an independent, tech-enabled photo tagging platform that connects participants with their event photographs. Using advanced BIB detection and facial recognition technology, the platform allows runners to effortlessly discover and share their race-day moments. It enhances participant experience while delivering measurable value to event organizers and photographers.

For Event Organizers:

Expanded Digital Reach: Automatically tagged photos drive social media sharing, increasing event visibility and participant engagement.
Brand Integration: Position the service as a premium branding and engagement opportunity for sponsors.

For Photographers:

Increased Revenue Potential: Bundle the tagging service with photography offerings to drive higher conversions and sales.
Automated Workflow: Streamlined end-to-end system for faster image processing and accurate photo distribution through BIB and face detection.

Participants:

Smart Photo Discovery with Facial Recognition: Participants can now find their photos simply by uploading a selfie or existing image. Our facial recognition engine matches the uploaded image with event photos, eliminating the need to search by BIB number or manually scroll through galleries.

Case Study

Case Study 1

Issue :Participants attending ‘Event A’ faced significant challenges related to communication and information access about the event.

Solution :‘Event A’ partnered with YouTooCanRun’s Active Aura which is a digital app designed to address these communication and information challenges effectively. Active Aura’s Real-Time communication system and interactive event navigation system have made both ‘Event A’ and participants' lives easy. Not only this, YouTooCanRun’s digital app elevates participant engagement with dynamic updates that facilitates seamless event communication with participants.
Can we change the design?

Issue : For ‘Event Y’, many participants were not able to attend the event in person due to travel constraints and further missed out on the valuable experience.

Solution : ‘Event Y’ used YouTooCanRun’s Active Aura which addresses these challenges through its unique feature of hosting a virtual version of the event alongside the physical event. The app’s virtual platform offers live streaming of sessions, interactive Q&A, and real-time participation in discussions, ensuring that remote attendees have access to the same content as their on-site counterparts.