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We have the pleasure in sending you our occasional newsletter, in which we share our insights on how to improve your running event. We share tips, tricks and best practices as well as news and anecdotes that will add value to your event and the runners who register for it....

Eliud Kipchoge is undoubtedly the greatest marathoner of all times. For those who came in late, he broke the World Record at Berlin by running the full distance of 42.195 km in a record time of 2:01:39 bettering the previous record held by Dennis Kimetto of 2:02:57. A full 1:18...

Here are the broad points based on which we choose the pacing team. When reviewing the past performance, we examine why the idea of ‘not a minute earlier and not a second late’ was not met. We know that even in the world’s leading marathons where the pacers are...

I intend to start a series of posts explaining and answers several issues of organising and participating in running Events. I intend to use the hashtag #AskTheRaceDirector so that it is searchable across media. Q.1 I intend to personally pace a friend of mine in the next running...

We are often asked how we put together pacing teams for the several events where we do them. So here is a rather detailed note on the efforts that goes into each such team.   – We handpick experienced runners for the pacing effort…we do not post on social media and...