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Based on the feedback, something more about the newly minted Brand Ambassadors / Influencers that are going around. 1. Runners confuse between two types of giving away of free goodies by brands. Let us call them Marketing spends and CSR spends. In Marketing spend, the quid pro...

I am often asked by many runners on how to benefit from being associated with a brand and enjoy the free goodies. So here is my take: A lot of the posts these days on social media is brand inspired. This takes the form of mentioning brand names, wearing brand t-shirts, using...