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We have the pleasure in sending you our occasional newsletter, in which we share our insights on how to improve your running event. We share tips, tricks and best practices as well as news and anecdotes that will add value to your event and the runners who register for it....

Based on the feedback, something more about the newly minted Brand Ambassadors / Influencers that are going around. 1. Runners confuse between two types of giving away of free goodies by brands. Let us call them Marketing spends and CSR spends. In Marketing spend, the quid pro...

I am often asked by many runners on how to benefit from being associated with a brand and enjoy the free goodies. So here is my take: A lot of the posts these days on social media is brand inspired. This takes the form of mentioning brand names, wearing brand t-shirts, using...